by Cristina Jiménez

June 1, 2010

It’s a sad day for fake ticket makers (and buyers)—Live Nation, the world’s largest concert promoter, is in the process of road-testing a new “smart chip” digital ticket in the form of a wristband. Paper tickets will no longer be printed and each wristband will be unique to each buyer. Live Nation’s goal is to combat ticket falsification and prevent scalping (fans may be asked for identification to prove they are the wristband’s purchaser).

The new bands will also be used for purchasing food and drinks, meaning concert promoters will know how many drinks we buy, what we’re drinking and what time we come and go. “El Pajaro” (name changed to protect his identity) has attended nearly all the concerts and festivals this side of the shore for a decade by “creating” his own tickets. Ticket fraud prevention will be the downfall of his free concert going, but he’s also concerned about the Big Brother-type controls, à la George Orwell’s 1984.

While bands like Muse support the new technology to prevent online scamming, the system benefits the concert organizers since if you’re unable to attend the concert, with no resale possible, you lose your ticket and hard-earned cash, just like an airline ticket.

by Cristina Jiménez

June 1, 2010

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