A Sundance and SXSW hit, this film takes us behind the scenes to the realities of advertising and entertainment businesses as Spurlock tries to fund the film. Bringing together commentary from top advertising and film industry executives, filmmakers like Quentin Tarantino, academics such as Noam Chomsky and artists like OK Go, the film offers perspective and insight into the role of brands, branding and product placement. The final sponsors are all integrated transparently into the film with juice maker POM spending $1 million for the title.
Quirky, humorous and eye opening with a fun central website, the film is coming to theaters and special screenings this summer. It is a fun way to see just what these brands are up to and how they get our attention.
sonyclassics.com/pomwonderfulpresentsthegreatestmovieeversold
By Steffie Kinglake, co-founder of Telegraph21.com
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