Likened in the Project's manifesto to “pinned butterflies,” there's something undeniably intriguing in the blank gazes of these strangers that encourages the viewer to ponder their lives and thoughts. Many of the images can be bought for commercial use, meaning that if the subject consents, he or she could appear on a poster in Seattle, a billboard in Krakow, the side of a bus in Bangkok... As such, The Real People Project also reminds us that behind the thousands of advertisements we glimpse every day are exactly that – real people.

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