Interactive activities will be held with leading fashion brands, designers and design school students. A first ever New Talent’s Contest will take place with students from accredited design schools participating in a competition designed to promote new talents and aspiring designers. The winners will be given the chance to exhibit their collections on The Brandery Catwalk as well as awarded internships at a prestigious fashion brand.

Fitting Room, an art, fashion and design event open to the public, will be organized just a few blocks away at the B-Hotel to coincide with The Brandery. Originating in Bilbao and with five editions under its belt, the concept consists in participants showcasing their work in rooms of a hotel. Each room represents a work of art created by designer, artist, photographer and other creative collaborators. This fifth edition has been created especially for The Brandery which will be granting a lucky winning participant a stand at The Brandery Fall 2012 show.

The streets of Barcelona will turn into catwalks by mid July, so “dress-to-impress” is key.

Keep an eye out for fashion parties from July 13th through July 15th although keep in mind they are usually invite only. But who knows, the right attitude combined with the right look may grant you a golden ticket.

B-HOTEL. Gran Via de les Corts Catalanes, 389–391 (Eixample)

thebrandery.com

ilovefittingroom.com