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Created by Leader Mobile and operating in various countries, Fidelity Point is an innovative program recently launched in Spain that helps shops, restaurants, and other establishments promote customer loyalty. Customers earn Fidelity points on purchases at all participating establishments and can exchange their points for great gifts, all using their mobile phone. No loyalty cards are necessary; customers accumulate points, check point balances and redeem gifts using normal SMS text messages. The system is easy to use, fast and designed to ensure customer satisfaction.